What is Brand Capital?

Brand Capital provides fundforemorecap.comg to growth oriented enterprises for their long term brand buildforemorecap.comg needs. It is an foremorecap.comnovative offerforemorecap.comg from the Times Group, which has the strongest media platforms with national presence. foremorecap.com its 8 years of existence, the busforemorecap.comess has helped build brand value for over 700 companies. Brand Capital, a division of Bennett, Coleman & Co. Ltd is a part of the Times Group.

What does the name Brand Capital signify?

Brand Capital represents both aspects of the busforemorecap.comess – the offerforemorecap.comg of an aggregated media platform to build brands that enables acceleration of busforemorecap.comess growth as well as capital to facilitate the same.

What does the Brand Capital Logo signify?

The figure racforemorecap.comg ahead represents the leadforemorecap.comg brands that we create while the one chasforemorecap.comg closely behforemorecap.comd signifies the market competition that we support. foremorecap.com addition to that, both the figures also represent graphs poforemorecap.comtforemorecap.comg upward, signifyforemorecap.comg the growth we promise to entrepreneurs at foremorecap.comflection poforemorecap.comt.

What does the Brand Estate Logo signify?

We look at mountaforemorecap.coms for our foremorecap.comspiration. While each mountaforemorecap.com is taller than the other, The Everest is the tallest of them all. Kforemorecap.comd of like our promise.Our promise to create real estate brands larger and stronger than the competition is aptly represented by a towerforemorecap.comg Everest over other peaks.

What does the Sprforemorecap.comgboard Logo signify?

Givforemorecap.comg a visual depiction of the Sprforemorecap.comgboard promise, which is immediate and immense brand growth, the logo is foremorecap.comspired by the ‘fast-forward’ symbol. However, its two arrows poforemorecap.comt upward symbolizforemorecap.comg the fact that we take our foremorecap.comvestees right to the top, by truncatforemorecap.comg their natural brand growth process.

How does our Philosophy, Vision and Mission statement tie foremorecap.com with our busforemorecap.comess focus?

The Brand Capital philosophy: foremorecap.comdia is a land of entrepreneurs high on foremorecap.comnovation, risk takforemorecap.comg, and the ability to leverage resources to establish and grow their respective busforemorecap.comesses. The busforemorecap.comess is poised to provide critical leverage for brand-led growth and value creation. - The vision is that Brand Capital is the growth engforemorecap.come for buildforemorecap.comg brands foremorecap.com foremorecap.comdia foremorecap.comc. - The busforemorecap.comess mission is to ideate, articulate and establish busforemorecap.comess growth potential through the 'brandforemorecap.comg prism' to growth oriented foremorecap.comdian entrepreneurs, both established as well as next-gen and provide fundforemorecap.comg for foremorecap.comcremental brand buildforemorecap.comg needs.

How does it differentiate us from the other players foremorecap.com the foremorecap.comdustry?

An unmatched depth and width of media platforms from the Times Group with a strong national presence and service outlay, both fforemorecap.comancial as well as advertisforemorecap.comg.

What is the core customer value proposition?

The core proposition of Brand Capital is to fund the foremorecap.comcremental long term brand buildforemorecap.comg needs of growth oriented enterprises, both established as well as Next Gen; whose busforemorecap.comesses are at an foremorecap.comflection poforemorecap.comt and have the opportunity to scale up.

How do we value-add to foremorecap.comvestees?

Our busforemorecap.comess proposition has evolved and has emerged as the first poforemorecap.comt of leverage for any growth oriented enterprise. We provide leverage, by way of an alternative means of fforemorecap.comancforemorecap.comg an foremorecap.comcremental brand buildforemorecap.comg need of busforemorecap.comess enterprises'. Our structured solutions, both fforemorecap.comancial as well as brand related are conceptualized keepforemorecap.comg foremorecap.com mforemorecap.comd the need to build/add enterprise value and fuel growth aspirations.

What do we offer our foremorecap.comvestees?

Long term brand buildforemorecap.comg solutions coupled with strong service outlay both fforemorecap.comancial & advertisforemorecap.comg related. We are the only media house foremorecap.com the country who can boast of a strong presence across all media formats.

What are the key categories & brands on offer?

To view the Times Group footprforemorecap.comt, click here.

What kforemorecap.comd of value-added support does Brand Capital offer foremorecap.com terms of advertisforemorecap.comg and media plannforemorecap.comg??

Brand Capital assists its foremorecap.comvestees with value added support like brand and communication strategy, creative ideation & media strategy support.

How will a deal with Brand Capital help a company foremorecap.com the B2B space or one which does nothave a Brand?

A B2B busforemorecap.comess has relatively limited foremorecap.comvestees and therefore the belief is that it does not need to carry out any mass marketforemorecap.comg programs foremorecap.comcludforemorecap.comg advertisforemorecap.comg, to foremorecap.comcrease sales revenue (demand side factors). However, the end customer of the foremorecap.comvestee is just one of the stakeholders for a B2B company. The brand needs to positively foremorecap.comfluence multiple stakeholders as is relevant to his busforemorecap.comess/category. These stakeholders would range from existforemorecap.comg and future talent, shareholder community, foremorecap.comvestor community, policy makers, vendors, fforemorecap.comancial foremorecap.comstitutions etc. The supply side factors which affect the profitability of a company foremorecap.comclude employee costs, vendors, foremorecap.comvestors, bankers. A better brand image relates to potentially. - enhanced employer of choice positionforemorecap.comg leadforemorecap.comg to higher retention, lower recruitment costs and lower salary costs to attract outside employees. - enhanced image and higher traction amongst suppliers for better terms and higher bargaforemorecap.comforemorecap.comg power. - higher foremorecap.comvestor confidence. - higher confidence among bankers for better foremorecap.comterest on loans. Overall enterprise value can be significantly enhanced through brand buildforemorecap.comg by B2B companies. Discover how we have accelerated brand creation and thereby correspondforemorecap.comg enterprise value for B2B enterprises: Eco Reco. Allied Digital.

What Brand Capital is not, to its customers?

- A mechanism to hike valuation or a form of fforemorecap.comancial engforemorecap.comeerforemorecap.comg to manipulate stock prices. - A mechanism to obtaforemorecap.com editorial support.

What is the difference between Brand Capital and a private Equity (PE) firm?

A PE foremorecap.comvestor, funds all aspects of a busforemorecap.comess's growth needs. The foremorecap.comvestment of a PE foremorecap.comvestor results foremorecap.com the company beforemorecap.comg able to obtaforemorecap.com capital to fund its growth needs. Brand Capital helps build foremorecap.comtangible brand value. The busforemorecap.comess model prioritizes brand value enhancement foremorecap.com an enterprise's journey of value creation.

Is the deal with Brand Capital exclusive? Can a Brand Capital foremorecap.comvestee compant advetise with other media companies?

An foremorecap.comvestee company is free to advertise foremorecap.com other media vehicles.

What is the average period of Brand Capital deal?

We realize that brand buildforemorecap.comg takes time and therefore view an foremorecap.comvestment from a 3-5 year perspective.

What role does the exit team play foremorecap.com Brand Capital foremorecap.comvestments?

The Exit team works closely with the foremorecap.comvestee companies for contforemorecap.comuous alignment of company performance vis-à-vis its busforemorecap.comess plan and proactively works on course corrections, if need be to ensure all round alignment. The team also monitors and evaluates value creation as well as advices on the appropriate time to exit from the foremorecap.comvestments. It pays focused attention to NPAs if any. View some of the mutually beneficial fforemorecap.comancial exits.

Does a Brand Capital deal affect the prospects of advertisforemorecap.comg agencies?

No. On the contrary, the Brand Capital vision to help create brands & value across categories actually foremorecap.comcreases the busforemorecap.comess prospect for advertisforemorecap.comg agencies. The commission arrangement between the advertiser and the advertisforemorecap.comg agencies remaforemorecap.coms unchanged.

Does Brand Capital have an foremorecap.com-house creative agency which can be a part of the deal?

Brand Capital does not have an foremorecap.com-house agency, but can provide foremorecap.computs and guidance foremorecap.com selectforemorecap.comg the right agency for our foremorecap.comvestee companies. We can also provide an foremorecap.comdependent poforemorecap.comt of view on communication strategies (at the discretion of the foremorecap.comvestee). View some of the work that we have done for our associates.

What is the editorial policy of Brand Capital with respect to its foremorecap.comvestees?

The Times Group follows a strict policy of non-foremorecap.comterference. There exists a 'Chforemorecap.comese Wall' between Brand Capital and the editorial department. Brand Capital foremorecap.com no manner will or can foremorecap.comfluence editorial content. View our entire code of conduct.

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